armada hotel – spring delicacies of Istanbul | Organizma

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armada hotel – spring delicacies of Istanbul

What you see above is the recent creative work we’ve designed for one of our clients, which is based in Istanbul, Turkey and operates in the “hospitality” category: Armada Hotel Istanbul. The way we come up with creative ideas always stems from a strategic framework with a vision for growth. And this framework is the blueprint which reflects your brand’s vision. The roots of every strong brand are anchored in its culture. In essence, that’s exactly what we strive to do: To help create that sustainable brand culture for your company. In this campaign, Armada Hotel organized a special event titled “Spring Delicacies of Istanbul” every Wednesday night with a menu that aimed at preserving and bringing back to life old recipes of Istanbul cuisine. The dishes featured in this campaign are the manifestations as new product and services arising from our single minded brand purpose: Preserve. Reserve. Serve. Three different words, all contained in one single word: “Preserve”. That’s what we call “one-word brand equity“. It simply represents the idea that Armada brand preserves the quintessential Istanbul lifestyle, whether it be a tradition or cuisine. This is a brand strategy in action and a living brand positioning that becomes the fabric of the customers’ experience. And the creative work was applicable to all communications platforms from print ads to in-house posters to social media. For more information about Armada Istanbul culture, please visit Close